Ca Phe Vietnamese Coffee

Packaging / Illustration

Ca Phe is a coffee brand created to share the sweet, authentic taste of Vietnamese coffee with the world. Inspired by Vietnam's famous national coffee, Ca Phe was designed to capture the culture and heritage of its origin. The label design draws inspiration from the unique brewing process of Vietnamese coffee, where it is separated into two layers—condensed milk and drip coffee—before being mixed into the sweet morning beverage known as Vietnamese coffee.

Vietnamese coffee is recognizable for its iconic brewing process, where the two ingredients are separated into layers before being mixed.

Label design for Ca Phe.

Label design for a dairy free version of Ca Phe made with coconut milk.

The tall glass bottle was the perfect vessel for the bottled coffee, as it draws inspiration from the tall, skinny glass cups in which Vietnamese coffee is typically served, widely seen in coffee shops across Vietnam.

Mission statement from Ca Phe—a brand with a purpose: to give back and provide for rural communities across Vietnam.

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