Ca phe is a coffee brand created to share the sweet authentic taste of Vietnamese coffee with the world. Ca Phe, which translates to Vietnamese coffee, was imagined to capture the culture and heritage of which the coffee originates.
The colors are influenced by the process of making the coffee. The color blocking of the label represents the coffee siting atop the condensed milk before the mixture is stirred.
The tall glass bottle represents the tall glass cup that Vietnamese iced coffee is typically served in.
The mission behind the company is to provide jobs and necessities to villagers in rural areas who struggle to make ends meet. The illustrations are imagery of the workers who tend to the coffee plants and play a main part in the process of sharing Vietnam's signature drink.