GRAIL Sneaker Cleaning Kit

Packaging / Illustration / Brand Identity

Grail is a term used in the sneaker community to refer to their most valuable shoes. These shoes are highly valued and kept in pristine condition. The idea behind the kit is to keep your sneakers clean or rejuvenate them back to mint condition. The logo incorporates references recognizable to those familiar with the city that never sleeps. The packaging was designed with the intention of being repurposed as a collectible, a concept familiar to sneaker collectors.

The color palette uses primary colors to give the brand a playful element, enhancing the sneaker packaging’s resemblance to a toy—a collectible.

Created a two-piece custom dieline template attached via tabs

Created illustration for the white canvas on shoe

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