With a focus of cars, lifestyle and a sprinkle or keyboard building the goal was to capture his aesthetic and reflect it in his brand.
Screenshots from his YouTube (@KazHirouji) that shows his inclination towards minimalism and a clean curated approach to his content and brand.
Client wanted to update the logo to be more minimalistic and match his content aesthetic.
The new 'HIRO' logo incorporates an angled crossbar reminiscent of Japanese Kanji strokes and draws inspiration from the exposed crossbars on his car's rear bumper.
Merch created for his brand relaunch includes leather keychains, beanies, t-shirts, and hoodies.
