Grail is a sneaker cleaning kit whose company is based out of New York. Grail is a term used in the sneaker community to designate their most valuable shoe. These shoes have high value and are kept in pristine condition. The idea behind the kit is to keep your sneaker clean or rejuvenate your sneaker back to mint condition. The logo draws many references recognizable to those who are native to the city that never sleeps. The packaging was designed to be a collectible itself; a hobby familiar to those who collect shoes.
The template was created and modified to be printed on a 12 x 18 sheet of bristol board.
The shoe was designed with bright primary colors and heavy black outlines reminiscent of graffiti found throughout the city.