Packaging / Brand Identity / Digital (web design)
POSCA are paint markers with a long history of being one of the preferred tools of choice by artists and creative hobbyist. POSCA's popularity is built behind the art community through word of mouth by artists.

The brand assets were updated to reflect those artists who've built POSCA to becoming a household name within the art community.
New texture in different colors for primary use as backgrounds
// texture reflects paint solution mixing
created "Make Your Mark" campaign + logo mark
//marketing for everyday artists
examples of DTC content
//package redesign
//marketing for "professional" artists
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