POSCA paint markers have a long history of being a preferred tool of choice for artists and creative hobbyists. POSCA's popularity has been built within the art community through word of mouth by artists.
The brand assets were updated to reflect the artists who have helped POSCA become a household name within the art community.
The brand assets were updated to reflect the artists who have helped POSCA become a household name within the art community.
New texture in different colors for primary use as backgrounds
// texture reflects paint solution mixing
// texture reflects paint solution mixing
created "Make Your Mark" campaign + logo mark
//marketing for everyday artists
//marketing for "professional" artists
examples of DTC content
//package redesign
//email campaigns
