Collaborated with Creative Director in new brand direction, package redesign and brand activation for uni POSCA.

Created the logo and brand identity for content creator @KazHirouji to better reflect his lifestyle content and pay homage to his Japanese heritage.

Catarina is an upscale spice shop focused on importing unique spices from around the world to share with its foodie enthusiast customers. The brand is heavily influenced by the Portuguese spice trade, which had a similar mission of introducing staple spices to the New World. The brand was designed with the intention of drawing inspiration from the naval ships and navigation that were prominent during the 15th century.

Grail is a term used in the sneaker community to refer to their most valuable shoes. These shoes are highly valued and kept in pristine condition. The idea behind the kit is to keep your sneakers clean or rejuvenate them back to mint condition. The logo incorporates references recognizable to those familiar with the city that never sleeps. The packaging was designed with the intention of being repurposed as a collectible, a concept familiar to sneaker collectors.

Ca Phe is a coffee brand created to share the sweet, authentic taste of Vietnamese coffee with the world. Inspired by Vietnam's famous national coffee, Ca Phe was designed to capture the culture and heritage of its origin. The label design draws inspiration from the unique brewing process of Vietnamese coffee, where it is separated into two layers—condensed milk and drip coffee—before being mixed into the sweet morning beverage known as Vietnamese coffee.

With streetwear being elevated to high fashion, more women have become involved in sneaker culture. It was essential for the magazine to be designed with a neutral tone to invite everyone who shares a love for the culture. The magazine covers topics such as sexism in the community and includes interviews with women who are seasoned sneaker collectors. These topics, along with other articles about the culture, help make the magazine inclusive for all audiences.

Various motion graphics projects created with After Effects.

This poster series draws on the re-emergence of Swiss design in the world of design and branding, spearheaded by the creative genius of Virgil Abloh and his reintroduction of Helvetica. The series blends both eras of Swiss design and their key figures: Armin Hofmann and Virgil Abloh.